Polling & Market Research expertise
Whether you are running a nationwide political campaign, advocating for an issue, or selling a product, you need to know what messages work and which audiences they work with. Our suite of in-house market research services include:
Scoring & Modeling
AI provides the support campaigns need to use their voter file data along with custom voter turnout models, candidate support/oppose models, issue models, and fundraising models. In addition to the value for campaigns, modeling allows businesses and other entities to tell their story to individuals in a way that will resonate and be most impactful. We use these models to provide clients with custom direct mailing lists, custom audiences for digital ads, targeted Facebook and other social ads, custom audiences for addressable TV, and targeted walk lists for canvassing.
Polling services
With AI you can tap into one of the largest, most accurate voter-matched online and offline panels in the U.S. to perform in-depth research at the national, state, district, and local levels. Our proprietary predictive voter models give us the unique ability to research segmented parts of the electorate.
Quantitative Analytics
AI is your partner in turning data into actionable information. We help clients make sense of the data they have and optimize their data collection.